NO ONE wants to head to the store for a specific item just to learn that it’s been discontinued.
Luckily for Bath & Body Works customers, there may be a way around this scenario, according to a former employee.
Former Bath & Body Works employee Kaitlin Tucker exclusively revealed to The Sun that some retired scents can be reused for a “new” scent.
That’s right: she claimed the popular candle, body care, and fragrance retailer sometimes repackages and renames old scents while advertising them as new.
“Obviously, it’s not been stated by the company, but as being a previous employee and working there for five years, you tend to catch onto things such as repackaging,” Tucker told The Sun.
“You know when your favorite scent is repackaged to something else.
“You’re like: ‘Oh my God, I know what this is but it’s not called the same thing.’”
The Sun has reached out to Bath & Body Works for comment multiple times but didn't receive any at the time of publication.
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For instance, Tucker said her favorite candle is Midnight Blue Citrus.
She believes it is a scent that’s repackaged during the holiday season as Snowflakes and Citrus.
While she said she doesn’t know the company’s exact reasoning for doing such a thing, she made an educated guess that they possibly “wanted to add in a crowd favorite” within their holiday scents.
Additionally, she said she’s certain another one of her favorites, Bourbon Strawberry and Vanilla, was repackaged as Wild Strawberry Leaf.
HOW CAN YOU TELL?
If you’re not as accustomed to the Bath & Body Works scents as a seasoned employee like Tucker may have been, there’s another way to tell if your scent has been repackaged as something new.
Bath & Body Works candles, lotions, soaps, and scents include an ingredient list on the labels.
Tucker said all you have to do is simply look at the fragrances and the order in which they are placed on the ingredient label to see if they match a former scent.
“And even though they swap some of the words, they’re still very similar, and in the end; it’s just the same candle repackaged,” Tucker noted.
DO CUSTOMERS NOTICE?
While there are websites and blogs dedicated to revealing repackaged scents for Bath & Body Works, Tucker's consensus is that many customers don’t necessarily know about the repackaging process.
In fact, she sometimes had to convince customers that the discontinued scent they were looking for was turned into something else.
“That makes [customers] upset because they want to come in, they want that same thing that they’ve been shopping for year after year,” she recalled.
Luckily, she did get some training on how to handle this while she worked at Bath & Body Works, as she said there were corporate training videos about how to sell a product that’s similar to the one someone is actually looking for.
If you do want to try and spot a repackaged scent, Tucker said it would happen a lot around the holidays or the annual Candle Day sale.
“I really think that the tactic behind that was like getting customers in because they felt like they were getting an exclusive item or, you know, something that hasn’t been sold before,” she noted.
And although Bath & Body Works has not openly said they repackage and rename scents, Tucker claimed it is “common knowledge” among employees.
The candle and fragrance company was a sister store to Victoria's Secret until L Brands was separated in 2021.
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